1. Research

This is a guide of the Research process we offer. All the steps are in order of how we would usually carry out the research stage from start to finish, and will develop your understanding of how the Research process informs the Design process.

In-depth research comes before any apparel collection is designed and is an integral part of the design process.  As the client, you may feel you would like to choose which areas you wish us to focus on, as you may already have some of the topics covered independently.

Image Coming Soon carry out the research and deliver the results to you in a digital presentation. The resulting presentation is intended to become a ‘Brand Direction’ document which can be referred to throughout the design and development process, to ensure the product is true to your original vision. 

The more thorough your research is, the less hurdles you are likely to come up against as you continue your collection development journey.

Research Topics

  • Target Customer Profile- Who exactly is your customer and how does this inform the creation of your Apparel range?

  • Target Price Point Identification– What are the target prices for your range?

  • Competitor Brand Analysis– What are the other brands doing? 

  • USP and POV- What is your Unique Selling Point (USP) and brand Point of View (POV)

  • Mood & Concept Imagery- What will inspire your apparel collection? 

  • Trend & Style Direction– What trends could inspire and inform your product?

  • Colour Palette & Graphic Direction– What colours and graphics will bring your product to life?

  • Silhouette & Fit Exploration– What items could you include in your range?

  • Fabric & Trim Direction – What surfaces, fabrics and hardware would work well with your product